Experienced Leadership Guiding ICON Insulation Forward
At ICON Insulation, our leadership team brings a strong foundation of experience in construction, project management, and business operations to the insulation industry in Chattanooga. With decades of combined expertise, we know what it takes to deliver dependable results, earn trust, and operate with integrity at every stage of the job.
ICON was built with a clear mission: to provide homeowners, builders, and commercial clients with insulation services that are efficient, high-quality, and delivered by a team that understands the value of hard work. We believe in doing things the right way, with honest pricing, reliable communication, and attention to detail.
Behind every service we offer is a leadership team that stays actively involved in daily operations. We are committed to building a company that puts customers first, supports our team, and brings lasting value to the communities we serve.
Chief Executive Officer (CEO), ICON Insulation
Alex Edgeworth
Alex Edgeworth brings over 25 years of experience in the construction and development industry to his role as CEO of ICON Insulation. With a career that spans high-level commercial projects, global operations, and entrepreneurial ventures, Alex leads ICON with deep technical expertise and a vision rooted in integrity, performance, and local service.
After earning his B.S. in Building Science from Auburn University in 1998, Alex began his career as a Project Manager at Holder Construction in Atlanta, managing large-scale commercial construction projects. In 2000, he joined BL Harbert International — a $2 billion international contracting firm based in Birmingham — where he spent two decades delivering more than $3 billion in commercial developments across sectors including higher education, federal, industrial, and manufacturing.
At BL Harbert, Alex rose to Vice President of a $400 million business unit, overseeing 200 employees and managing key functions including operations, finance, safety, and project delivery. His leadership was defined by operational excellence, team building, and results-driven management.
In 2020, Alex shifted his focus to the entrepreneurial space, co-founding and operating food and beverage ventures along the Gulf Coast. This chapter allowed him to apply his strategic and operational skillset to a new industry, while staying close to the hands-on work he enjoys.
In 2024, Alex relocated to Chattanooga with his family, drawn by both the quality of life and the opportunity to grow a company that reflects his values. As founder and CEO of ICON Insulation, he’s focused on building a service-first business in a high-demand market — one that combines decades of construction insight with a strong commitment to local homeowners, builders, and contractors.
Chief Operations Officer (COO) – ICON Insulation
Christopher Crider
Christopher Crider brings more than a decade of hands-on experience in the insulation industry, with a proven track record in sales, operations, and business leadership. As Chief Operations Officer and General Manager at ICON Insulation, Chris oversees day-to-day field operations, project delivery, and customer satisfaction across all residential and commercial accounts.
Chris began his career in 2015 as a sales representative for a local insulation company in central Alabama, where he quickly made his mark by generating nearly $1 million in sales during his first year. His early success, combined with his deep understanding of insulation systems and customer needs, earned him a fast promotion to Sales Manager. In that role, he led a $3 million residential and commercial sales division, developing key processes that improved performance and client retention.
In 2019, Chris returned to his hometown of Ringgold, Georgia, to launch his own insulation company. As Owner and Operator, he built a solid client base and has consistently managed over $1 million in annual revenue while remaining deeply involved in every aspect of operations — from estimates and scheduling to installation and service follow-through.
At ICON, Chris brings that same entrepreneurial mindset and field expertise to every job. His focus on quality, responsiveness, and accountability ensures that every project is done right, from the first call to final inspection.
Sales & Marketing Manager – ICON Insulation
Justin Morris
Justin Morris brings a results-driven sales background and deep knowledge of the Chattanooga market to his role as Sales and Marketing Manager at ICON Insulation. With over five years of experience in the home improvement industry, Justin has consistently led high-performing teams and exceeded revenue targets across insulation, roofing, and specialty construction.
He began his career in the insulation industry, generating over $1 million in sales during his first year with an impressive 70% conversion rate from quotes to closed deals. His ability to connect with customers and deliver value quickly made him a top performer.
Justin later joined an emerging roofing company in Chattanooga, where he led the office in sales within his first four months, bringing in over $300,000 in revenue through a self-generated lead strategy and a 50% close rate. His strong track record caught the attention of a regional pool construction company, where he was recruited to lead sales across the Chattanooga and Atlanta markets.
There, Justin continued to excel — producing more than $750,000 in his first year and ultimately surpassing $3 million in sales within eight months. His 65% close rate and performance earned him a Gold Sales Award and solidified his reputation as a trusted advisor to homeowners and contractors alike.
At ICON Insulation, Justin combines his regional market insight, strong sales process, and marketing strategy to help drive growth and connect more customers with the energy-saving solutions they need.